20 July 2009
How an Audi A4 is Made?
15 July 2009
Roller-skating baby Evian advert proves an internet sensation with 4 million viewers
The special effects video of infants in nappies and vests performing skating stunts to hip-hop has been watched over four million times on YouTube alone in the past week.
A child's first steps are a proud moment for any parent but the daredevil 'roller-babies' leap over park fences and railings as well as each other in a city park.
After pressing play on a giant ghetto blaster that is bigger than them, they also execute all manner of flips and somersaults.
The troupe of 96 special-effects roller-babies groove to a remix of the Sugarhill Gang's Rapper's Delight in a city park.
The Evian promo is soundtracked by The Sugarhill Gang's 1979 classic Rapper's Delight
The Evian babies were last screened 11 years ago performing an underwater ballet.
Evian's worldwide director of brand Michael Aidan said that the firm was trying to sell drinkers a 'dream'.
Unreal: A troupe of 96 special-effects roller-babies star in the one-minute commercial
'But consumers expect more from a big brand emotion, dream. This is what we want to achieve - hence this breakaway and back to roots campaign."
One female YouTube viewer said of the ad: 'It's one of the cutest things I've ever seen.' - http://www.dailymail.co.uk
The advert forms part of mineral water brand Evian's 'Live Young' international TV and web video campaign
10 July 2009
Chinese Geely GE – Rolls Royce made in China
A flying lady mascot on the bonnet with unique radiator and that is the classy Rolls Royce. Get in, and you will see plush interiors with huge seats, wooly carpet a wine cabinet to add that elegance. However, the car we are talking about here is not the £250,000 original Rolls-Royce Pahntom. It’s the Geely GE a china made look alike of the classy car. Ask the price of this RR look alike it comes at £30,000.
A price of £250,000 the original Rolls-Royce Phantom is a car for the privileged few. But the Chinese Geely GE claims that it is a re-invented classic. Costing just £30,000, the Geely GE, which stands for Geely Excellence, looks like it is a good attempt to offer a palace on 4 wheels. Chinese car companies have a reputation (ill I mean) for copying foreign classics – and making rip offs, sometimes prompting to severe legal action.
So, the original makers are contemplating on filing a suite. Geely GE made its first presence at the Shanghai Motor Show, which was displayed in close proximity to the Rolls Royce Phantom.
Rolls-Royce Motor Cars has great concern over protecting its brand image and it will go to any extent to curb such brand ruining attempts especially mimicking its product portfolio.