Hit: The video of babies performing skating stunts has been watched over four million times on YouTube alone in the last week alone
A TV advert which appears to feature roller-skating babies has become an internet sensation.
The special effects video of infants in nappies and vests performing skating stunts to hip-hop has been watched over four million times on YouTube alone in the past week.
A child's first steps are a proud moment for any parent but the daredevil 'roller-babies' leap over park fences and railings as well as each other in a city park.
After pressing play on a giant ghetto blaster that is bigger than them, they also execute all manner of flips and somersaults.
The troupe of 96 special-effects roller-babies groove to a remix of the Sugarhill Gang's Rapper's Delight in a city park.
The special effects video of infants in nappies and vests performing skating stunts to hip-hop has been watched over four million times on YouTube alone in the past week.
A child's first steps are a proud moment for any parent but the daredevil 'roller-babies' leap over park fences and railings as well as each other in a city park.
After pressing play on a giant ghetto blaster that is bigger than them, they also execute all manner of flips and somersaults.
The troupe of 96 special-effects roller-babies groove to a remix of the Sugarhill Gang's Rapper's Delight in a city park.
The Evian promo is soundtracked by The Sugarhill Gang's 1979 classic Rapper's Delight
The 60-second film was shot at London's Pinewood Studios as part of mineral water brand Evian's 'Live Young' international TV and web video campaign. No date has yet been set for it to be shown on British TV.
The Evian babies were last screened 11 years ago performing an underwater ballet.
Evian's worldwide director of brand Michael Aidan said that the firm was trying to sell drinkers a 'dream'.
The Evian babies were last screened 11 years ago performing an underwater ballet.
Evian's worldwide director of brand Michael Aidan said that the firm was trying to sell drinkers a 'dream'.
Unreal: A troupe of 96 special-effects roller-babies star in the one-minute commercial
He said: 'In the majority of countries in recent years, our communication has been very fact-based.
'But consumers expect more from a big brand emotion, dream. This is what we want to achieve - hence this breakaway and back to roots campaign."
One female YouTube viewer said of the ad: 'It's one of the cutest things I've ever seen.' - http://www.dailymail.co.uk
'But consumers expect more from a big brand emotion, dream. This is what we want to achieve - hence this breakaway and back to roots campaign."
One female YouTube viewer said of the ad: 'It's one of the cutest things I've ever seen.' - http://www.dailymail.co.uk
The advert forms part of mineral water brand Evian's 'Live Young' international TV and web video campaign
2 comments:
Technology really has become one with our daily lives, and I think it is safe to say that we have passed the point of no return in our relationship with technology.
I don't mean this in a bad way, of course! Societal concerns aside... I just hope that as technology further develops, the possibility of transferring our memories onto a digital medium becomes a true reality. It's one of the things I really wish I could experience in my lifetime.
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Thank you, that was extremely valuable and interesting...I will be back again to read more on this topic.
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